Company Profile

The company has a strong foundation and a clear development history: its predecessor, Shenzhen Wuheshi Plastic Co., Ltd., was established in 1994. In 2006, in order to expand production capacity and upgrade services, the manufacturing base was relocated to the Wuheshi Industrial Park in Zhenlong, Huiyang District, Huizhou, covering an area of 32,000 square meters with full property ownership, and was officially renamed Huizhou Moreware Industrial Co., Ltd., marking a new stage of scaled and standardized development.

Core Strength 1: Strict Quality Control, Building a Solid Quality Foundation The company adheres to the philosophy of “regarding quality as life and using service to create markets.” It uses food-grade melamine raw materials and strictly follows national quality standards in production. It has successfully passed ISO9001 international quality system certification, SGS international certification, and U.S. FDA standard testing, and has passed strict audits from mainstream supermarket suppliers. Since 2013, the “Wuheshi” brand melamine tableware has been repeatedly awarded as a Guangdong Provincial Famous Brand Product. With a complete quality management system, it ensures stable and reliable product quality.

Core Strength 2: Professional R&D, Leading Product Innovation The company has established a professional R&D team of more than 20 members, focusing on product design and IP innovation. Many products have obtained patents and copyright authorizations. The melamine tableware (melamine, imitation porcelain tableware) produced is non-toxic, durable, heat-resistant, and impact-resistant, suitable for households, catering, and retail scenarios, and is highly favored by consumers.

Core Strength 3: Extensive Channels, Strong Scale Advantage The “Wuheshi” melamine tableware brand holds over 10% market share in the industry and over 70% in domestic modern channels, demonstrating a strong scale advantage. The company has established 29 direct sales offices nationwide and built a professional sales team of more than 200 people, with annual sales exceeding 400 million RMB. It has established long-term strategic partnerships with international and domestic large supermarket chains such as Walmart, RT-Mart, CR Vanguard, Yonghui Superstores, Metro, Century Mart, and Lotus Supercenter; well-known restaurant chains such as Yonghe King, Dicos, 9 Mao 9, Mr. Lee, Axiang Rice Noodles, Zuoting Youyuan, Xiaolongkan, Shuda Xia, Sangu Maocai, Hong Kong Café de Coral, and Fairwood; as well as mainstream online platforms such as Tmall and JD.com. The company has received multiple “Excellent Supplier” awards.

Core Strength 4: Brand Empowerment, Rich Product Portfolio Since 2005, the company has actively carried out brand licensing cooperation and has successively partnered with globally well-known IPs such as Crayon Shin-chan, My Little Pony, Na Long, Doraemon, Ultraman, Hello Kitty, Kuromi, Cinnamoroll, Peppa Pig, Yellow Duck, Disney Mickey and Minnie, Winnie the Pooh, Chibi Maruko-chan, Pokémon, Balala the Fairies, Minions, My Melody, Pleasant Goat and Big Big Wolf, and many others. At the same time, it has carefully developed its own signature product series such as the Blue and White Porcelain Series, Fanghua Series, and Shengru Xiahua Series, covering tableware, fruit boxes, fruit trays, trays, chopsticks, and other household products, balancing practicality and aesthetics to meet diverse consumer needs.

With 31 years of continuous dedication and steady progress, Huizhou Moreware has always centered on quality, driven by innovation, and connected by service. We sincerely appreciate the long-term trust and support of our customers. In the future, the company will continue to uphold its original mission, deepen its industry presence, and warmly welcome partners from all sectors to visit and cooperate for a win-win future and a high-quality melamine home lifestyle.